Luciana Prado Beleza Natural
Luciana Prado Beleza Natural
Luciana Prado is a Brazilian beauty designer specializing in eyebrows. Her previous logo didn't clearly communicate her purpose and needed updating. Furthermore, she used an image of Frida Kahlo as the brand icon, but didn't have the license to do so.
My job was to redesign Luciana's brand, bringing her purpose and essence into a brand that truly represented what she does and believes in.
Luciana Prado is a Brazilian beauty designer specializing in eyebrows. Her previous logo didn't clearly communicate her purpose and needed updating. Furthermore, she used an image of Frida Kahlo as the brand icon, but didn't have the license to do so.
My job was to redesign Luciana's brand, bringing her purpose and essence into a brand that truly represented what she does and believes in.
redesign
logotype
logotype
2025
São Paulo, BR
Besides the logo, I have create all the packaging for a eyebrow product line compose by 10 products, exploring the new brand identity.
Besides the logo, I have create all the packaging for a eyebrow product line compose by 10 products, exploring the new brand identity.
Tropical colors, illustrations that make connection with Brazil's atmosphere and the minimal logotype are the key elements to put this brand together.
Tropical colors, illustrations that make connection with Brazil's atmosphere and the minimal logotype are the key elements to put this brand together.
