Liguori Seguros is a insurance broker, stablished in 2024, to offer trustable products in the insurance area. The services will be 100% digital, so the brand needed to be modern and traditional at the same time. 

To communicate well with all your target, the brand was created based on balance and duality. A serif font was used to ensure elegance, credibility and trust. The color palette was designed to bring modernity: colorful and open with bright tones.