Heartz
Heartz
How do you connect physical and digital experiences? Humans and machines? Heartz is a creative studio focused on uniting these two worlds through movement, 3D, and video production.
The brand name alludes to this connection: a neologism derived from "heart" and "hertz," something to be explored further.
Here, my work was to redesign the Heartz brand, with the challenge of creating an icon that spoke for itself and a typography with personality.
How do you connect physical and digital experiences? Humans and machines? Heartz is a creative studio focused on uniting these two worlds through movement, 3D, and video production.
The brand name alludes to this connection: a neologism derived from "heart" and "hertz," something to be explored further.
Here, my work was to redesign the Heartz brand, with the challenge of creating an icon that spoke for itself and a typography with personality.
Logo Redesign
logotype
logotype
2026
São Paulo, BR
As the business core is the movement, the flexibility and this liquid aspect of digital and physical, the brand icon is also and dynamic:
As the business core is the movement, the flexibility and this liquid aspect of digital and physical, the brand icon is also and dynamic:
It can change color and texture when used along, changing from glass to leather, to plastic and what ever we want. This lets the brand shows its object.
It can change color and texture when used along, changing from glass to leather, to plastic and what ever we want. This lets the brand shows its object.
