Cajá Bar
Cajá Bar
I was walking through São Paulo when I spotted a newly opened bar called Cajá. The bar had no logo, no sign, nothing—but it did have one thing: a cheerful bird singing upstairs. That became the primary inspiration for this logo and the project's overall design.
As this was a personal project, I had freedom to explore new possibilities, but I also faced the challenge of being my own client and finding myself in a position familiar to designers: never feeling that the work is truly finished.
I was walking through São Paulo when I spotted a newly opened bar called Cajá. The bar had no logo, no sign, nothing—but it did have one thing: a cheerful bird singing upstairs. That became the primary inspiration for this logo and the project's overall design.
As this was a personal project, I had freedom to explore new possibilities, but I also faced the challenge of being my own client and finding myself in a position familiar to designers: never feeling that the work is truly finished.
IA Art Direction
logotype
logotype
2026
São Paulo, BR
I began sketching the bird and ended up creating a design that merged its image with a cocktail glass. Next, I experimented with the typography, crafting a fun, dynamic logo that balances the sophisticated feel of the rest of the visual identity.
I began sketching the bird and ended up creating a design that merged its image with a cocktail glass. Next, I experimented with the typography, crafting a fun, dynamic logo that balances the sophisticated feel of the rest of the visual identity.
For this project, I generated most of the mockups using AI, testing various prompts and - crucially -focusing on visual consistency to ensure the final result resembled a professional photoshoot.
For this project, I generated most of the mockups using AI, testing various prompts and - crucially -focusing on visual consistency to ensure the final result resembled a professional photoshoot.
