Abree pra Educação
Abree pra Educação
Abree pra Educação is an educational initiative by Abree - Brazilian Association for Recycling Electronics and Household Appliances.
The challenge was to create a visual identity that spoke to children and young people in a playful and trustworthy way.
Based on the pillars of the initiative - recycling, education, learning and nature - and the primary colors, I created the brand and its visual universe with some graphic elements.
Abree pra Educação is an educational initiative by Abree - Brazilian Association for Recycling Electronics and Household Appliances.
The challenge was to create a visual identity that spoke to children and young people in a playful and trustworthy way.
Based on the pillars of the initiative - recycling, education, learning and nature - and the primary colors, I created the brand and its visual universe with some graphic elements.
logotype
logotype
brand design
brand design
2024
São Paulo, BR
In partnership with a famous Brazilian educational content channel on YouTube called "Manual do Mundo," we developed a video explaining how Abree disposes of electronics and household appliances, transforming this material into raw material for the construction of other electronic devices.
In partnership with a famous Brazilian educational content channel on YouTube called "Manual do Mundo," we developed a video explaining how Abree disposes of electronics and household appliances, transforming this material into raw material for the construction of other electronic devices.
To achieve more children, we produced an Illustrated Recycling Manual, focusing in share the basic information about how to properly discard electronics and house appliances in a fun language with some plays and exercises.
I was in charge of the graphic project of the Manual and also for the direction of the illustrations - made by Octavio Rocha, a brazilian illustrator represented by OIO Agency.
To achieve more children, we produced an Illustrated Recycling Manual, focusing in share the basic information about how to properly discard electronics and house appliances in a fun language with some plays and exercises.
I was in charge of the graphic project of the Manual and also for the direction of the illustrations - made by Octavio Rocha, a brazilian illustrator represented by OIO Agency.
