Pátio Higienópolis - Institucional Campaign

Pátio Higienópolis - Institucional Campaign

Pátio Higienópolis is a shopping mall, located in São Paulo. Since 2022, I've been creating and developing the brand, to little by little make it closer to the fashion market.


In 2025 the challenge was to create an institutional campaign with no linear stories, a campaign with real inspirational takes and real moments. A movie and a photoshoot that tells everything you need to know about the mall and his vibe, but with a fashion approach.

brand design

brand design

logotype

logotype

2022

São Paulo, BR

Photo - Gui Paganini
Video - Fernando Young
Production - Merkat
Agency - Execution

As Art Director for this campaign, my job was to create all the scripts and scene ideas—thinking about the action, shots, and locations—and also providing references for the filming and photography crew. I created a mood board and a script with everything we needed for the films and photos.

As Art Director for this campaign, my job was to create all the scripts and scene ideas—thinking about the action, shots, and locations—and also providing references for the filming and photography crew. I created a mood board and a script with everything we needed for the films and photos.

One of the challenges was to explore all the life possibilities that the mall can offer (restaurants, open spaces, shops, cafes) and add a fashion layer to this.

One of the challenges was to explore all the life possibilities that the mall can offer (restaurants, open spaces, shops, cafes) and add a fashion layer to this.

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